As with all great brand names, Gardenia’s origins began with a simple seed of passion which took root in the lives of a community; to then grow into the iconic tree that it is today; with its magnificent broad spreading branches of mythic proportions.
And is an epic tale of the existential trials and tribulations of S.E Asia’s people that blossomed around a household brand name.
From its early beginnings in Kota-Kinabalu Sabah, Malaysia and Bandar Seri Begawan, Brunei Darussalam; Gardenia Brand’s franchised bakeries are now represented throughout South East Asia and the Far East. The Gardenia family of franchisees is enjoined in a common heritage committed to quality baking in keeping the finest Gardenia original recipe and employing the best marketing practices for the distribution of Gardenia Brand continental sandwich & variety breads.
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